Taylor Morrison's Stephanie McCarty Wins First-Ever Builder CMO of the Year
Zonda named Taylor Morrison's marketing chief Stephanie McCarty as the inaugural CMO of the Year, citing her brand innovation and industry influence.
Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, has been named the inaugural CMO of the Year by Builder, an award presented by Zonda, a CoStar Group company. The announcement was made October 12, 2026, from Newport Beach, California.
The newly created honor recognizes McCarty's transformative approach to leadership, her role in reshaping brand strategy within the home building sector, and her broader influence on how the industry approaches marketing and communications.
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Taylor Morrison, one of the nation's prominent publicly traded home builders, has under McCarty's guidance pursued bold brand positioning at a time when the housing market has faced considerable headwinds from elevated interest rates and affordability pressures. Her work is credited with elevating the company's consumer-facing presence in a competitive landscape.
Zonda, which tracks housing market data and serves builders and developers nationwide, established the CMO of the Year recognition to spotlight marketing executives whose contributions extend beyond individual companies and shape industry-wide practices. McCarty's selection as the first recipient signals the growing importance the sector is placing on strategic marketing leadership.
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